Our General Manager, Udi Baran, is working in the food ingredients segment in China for more than 8 years; starting as the General Manager of CHS Ningbo Protein Foods, Udi accumulated extensive experience in operating a food ingredient factory, got familiar with the supply chain in China, the raw material suppliers, the food safety regulations, the leading food manufacturers and the top distributors in China and Asia-Pacific.

During the last 8 years, Udi acquired many business contacts at top food companies, local government officials, senior managers of food suppliers and main distributors from across the country.

Udi is working closely with a group of food experts, covering all areas – from food safety regulations to logistics and operation, food engineering and R&D and up to sales, marketing and business development.

If your target is to introduce new and unique technology or product to the food segment in China, we can get you familiar with the business landscape, recommend the right business model and suggest the action plan that allows you to create, grow and sustain your business in this fast-growing market.

Your targets can also include locating local manufacturers in order to reduce your operating cost for your final product, or even create partnership or joint venture with a top Chinese food company that can immediately produce and sell your product/ingredient in China and other markets.